Santa Cruz is known for a lot of things, and unfortunately not all good. We don’t really need to get into the details, if you’re a local you know what we’re talking about. The reality is that changes have been happening here for a while, but not a lot of folks outside our sleepy little surf town really know about them.
When it comes to business, outsiders ask “But why Santa Cruz?”. The question is “Why not Santa Cruz?”. Those of us that live and work here do not wish to live in the crazy overcrowded place that the Bay Area has become over the years. Innovation can happen anywhere, and it’s happening in Santa Cruz right now.
This site was created to showcase the very best of innovation in Santa Cruz. We need to take pride in the things our community is doing, put a stake in the ground, and show the world that Santa Cruz *is* a hub of innovation. You can do your part by contributing to this site. So let’s talk about what you are doing that makes Santa Cruz Cool.